August 14, 2023, Dubai, UAE: KASO, the leading B2B platform that digitizes procurement between restaurants and suppliers in the Middle East, announced its crucial role in the first-ever UAE launch of Hangry Joe’s Hot Chicken & Wings. By setting up the complete, waste-free procurement process from scratch in mere days, KASO demonstrated unparalleled efficiency in ensuring a seamless and rapid launch for the renowned U.S. brand.
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This partnership marks Hangry Joe’s Hot Chicken & Wings’ first entry into the Middle East market, underlining the restaurant's commitment to digitalization, sustainability, and the delivery of exceptional quality food at an affordable price.
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Known for its high-end ingredients and zero-waste policy, Hangry Joe’s Hot Chicken & Wings is set to elevate the UAE's fried chicken landscape. KASO's involvement was crucial in streamlining Hangry Joe’s Hot Chicken & Wings operations from scratch, including sourcing, supplier connectivity, backup provision, and facilitating supplier meetings and approvals. KASO also enabled a seamless transition to the digital sphere for Hangry Joe’s Hot Chicken & Wings by setting up their supplier purchasing/ordering system and integrating them with Foodics for an efficient inventory process.
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"Hangry Joe’s Hot Chicken & Wings’ entrance into the UAE market is not just about introducing a new F&B player, but it's also about paving the way for a digital-first, sustainable, and inclusive dining experience," said Ehab Sadek, VP of Commercials at KASO. "We are delighted to have facilitated this international expansion and are eager to continue supporting their ambitious growth plans."
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"We chose KASO because of their impressive track record of working with well-known F&B brands, and the sustainable solutions they bring to the table," said Hala Ghassan Alsulaiman, Owner and General Manager at Hangry Joe’s Hot Chicken & Wings. "Their comprehensive support was essential in navigating the local market dynamics and ensuring we maintain our standards of quality and sustainability as we expand."
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The popular US restaurant brand specializes in Nashville-style chicken and wings with a unique Korean twist. Hangry Joe’s Hot Chicken & Wings flagship UAE store is now open at City Walk, Dubai, a strategic location that presents an untapped opportunity for diverse F&B offerings. The brand is eager to attract a diverse customer base, including students and tenants for whom special discounts are available. In the near future, the restaurant will also be available on discount and loyalty apps and cards such as The Entertainer, Esaad, Fazaa, and more.
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Following the launch of their first location in Dubai, Hangry Joe's Hot Chicken & Wings anticipates expanding their footprint further within Dubai and the rest of the UAE and eventually to the rest of the GCC. The brand has shown remarkable growth in the US, with over 100 branches opening in under two years, signifying its strong expansion strategy and the potential for the same level of success in the UAE market.

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For more information, please visit www.kaso.ai and www.hangryjoes.com.

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About KASO

Currently operating in KSA and UAE, KASO is the Middle East’s first platform connecting restaurants with suppliers and is currently serving over 5000 partners in KSA and UAE alone. The Saudi-based company was founded by tech entrepreneurs Manar Alkassar and Ahmed Soliman, with the vision to disrupt the food supply chain. By digitizing the relationship between restaurants and suppliers, they not only drastically improve efficiency and transparency in the food supply chain but also significantly reduce food waste in the region. KASO is funded by various prestigious investors including Y Combinator, GFC, MSA Capital, and BY VP.

For more information, please visit www.kaso.ai

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Media Contacts

Janine Pinto
Brand & Communications Manager, KASO
janine.pinto@kaso.ai

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About Hangry Joe’s Hot Chicken & Wings

Hangry Joe’s Hot Chicken & Wings was first established in Virginia by Derek Cha, who founded the Sweet Frog Frozen Yogurt in 2009 which grew into over 350+ units, and founder of various other franchise concepts, and his partner, Mike Kim, who has over 20 years in the restaurant business. They developed a new quick-service restaurant concept featuring a unique Nashville-style chicken burger with a Korean twist.

Focusing on quality, Hangry Joe’s Hot Chicken & Wings uses fresh, never-frozen chicken, served on a brioche bun for a signature taste. They offer traditional and authentic Nashville-style hot chicken with a distinct Korean flair in a variety of ways: as a sandwich, tenders & waffles, wings, Korean nuggets, chicken salad, and more. With an environmentally conscious approach, they adhere to a zero-waste policy by recycling oil and utilizing the entire chicken breast, using the excess for tenders & bites. With multiple heat levels to choose from plain, mild, medium, hot, and angry hot, there is a little something for everyone.

For more information, please visit www.hangryjoes.com

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Media Contacts

Hala Ghassan Alsulaiman
Owner and General Manager, Hangry Joe’s Hot Chicken & Wings
hala@hangryjoes.com

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