The food and beverage sector has seen huge changes in the last few years, particularly in the MENA region, as major retailers are starting to enter the B2B market. This shift reflects evolving consumer demands and presents lucrative opportunities for both retailers and businesses in the food sector.

The HoReCa market is expected to reach USD 6,449.35 billion by 2032, highlighting the huge potential for growth in the industry. It was estimated at USD 3,394.6 billion in 2022 and USD 3,574.5 billion in 2024. Majid Al Futtaim recognized an opportunity in 2017. Seeing a surge in restaurants purchasing their supplies from grocery stores, Carrefour foresaw the potential to expand into the B2B space.

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Carrefour, a well-known brand associated with ease and variety, has entered the B2B market with its new business, Carrefour Business. Majid Al Futtaim, the global pioneer in shopping malls, communities, retail, and leisure in the Middle East, Africa, and Asia, is an example of this trend and is set to revolutionize the dynamics of business-to-business (B2B) partnerships in the food retail industry.

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Strategically crafted as a business-to-business solution, Carrefour Business is intended specifically for the hotel, restaurant, and catering (HORECA) sector. In response to the increasing demand from HORECA businesses for a complete 'one-stop-shop' solution that can meet their various demands with the highest level of convenience and quality assurance, the initiative was launched. 

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Carrefour Business hopes to simplify the purchasing process for food businesses. Carrefour is successfully bridging the gap between traditional retail and B2B services, responding to the unique demands of the food service business by utilizing its vast network and logistical skills.

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Carrefour Business's wide selection of over 4000 products, which includes everything from fresh and dry food to personal care items, appliances, and textiles, is one of its most alluring features. What makes Carrefour Business unique is its capacity to procure goods that aren't easily found in the area thanks to alliances with vendors from Paris's famed Rungis Market and Carrefour France's Promocash wholesale line. 

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KASO is a B2B platform, streamlining the purchases of food and fostering relationships between suppliers and restaurants. By acting as a digital marketplace, KASO helps food companies improve operational effectiveness by streamlining their procurement procedures.

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By providing cutting-edge features like analytics and supply chain management tools, KASO goes above and beyond conventional procurement solutions. KASO enables food producers and retailers to make well-informed decisions and promote sustainable growth in the cutthroat industry by utilizing data-driven insights.

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With this advancement, restaurants and other food-related businesses have the opportunity to obtain a wide range of quality commodities through dependable and efficient channels. Food firms may use B2B solutions from retailers like Carrefour and platforms like KASO to increase customer satisfaction, reduce costs, and streamline processes.

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A turning point in the development of the food and beverage sector has been reached with the rise of B2B initiatives in the MENA area. Retailers like MAF are setting the standard by adopting new ideas and adjusting to the dynamic changes in the market to suit the changing demands of food-related industries. The MENA region's food retailing industry has a bright future because platforms like KASO enable efficiencies between suppliers and restaurants. 

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