What's the Problem?

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There is a disconnect between the food industry's key players. While B2C innovation thrives, the B2B side remains static, resulting in inefficiencies and unsustainable supply chain processes. There is a great deal of unnecessary spending, outdated procurement procedures, and rising expenditures.
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Platforms such as Careem, Deliveroo, and Talabat have transformed the way people order meals by offering ease and real-time tracking. Similarly, HelloFresh and Blue Apron provide consumers with pre-portioned goods and recipes, decreasing food waste and simplifying meal preparation. Despite these advances in the B2C space, the B2B segment lags behind. 
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In reality, 40% of all food produced is wasted, with 70% of that loss occurring along the supply chain. In Saudi Arabia alone, roughly 4.5 million tons of food are wasted each year. This stagnation has ended up in an unsustainable structure for both the economy and the environment.
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The main issue is a lack of integration and communication between key parties such as producers, suppliers, wholesalers, distributors, and restaurants. Each performs efficiently within its own domain, but the evident lack of synchronization results in overordering, order mistakes, and serious food waste.

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Bridging the Gap with Technology

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KASO is addressing these inefficiencies by building a more linked, data-driven ecosystem in the food business. KASO is a B2B digital platform simiflies the food procurement process,  connecting restaurants to suppliers, It creates a strong technology infrastructure that connects all players in the food supply chain, therefore making the sector more sustainable and cost-effective. 

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KASO believe that technology is the key to closing the gap between key industry players and digitizing procedures to decrease food waste. By concentrating on one issue at a time, beginning with the end of the supply chain, KASO is working toward a more sustainable food business. 

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Our technology links restaurants directly with suppliers, offering real-time data and automated solutions to improve ordering efficiency and decrease food waste. By automating processes and providing features on the platform where restaurants can order near-expiry products, KASO allows suppliers and restaurants to make educated decisions that benefit both their financial line and the environment.

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Real impact, real savings

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According to estimates, the KASO platform may help restaurants minimize food waste by up to 35% while also saving up to 15% on procurement costs. By simplifying the procurement process and minimizing inefficiencies, KASO not only saves businesses money but also helps to create a more sustainable future. 

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KASO is committed to addressing the food waste issue and aiding the food industry in becoming more sustainable and efficient. By leveraging technology to bridge the gap between key players, we hope to make a significant impact on reducing food waste and enhancing the overall supply chain.