Summer Trends in the Food Industry: What’s Trending This Season?

Summer has arrived, and with it comes plenty of new and interesting cuisine trends. This summer, the food business is buzzing with cool and healthful foods and entertaining new drinks.

Light and Healthy

When the weather is nice, consumers want lighter, healthier options. Consider fresh salads, fruit platters, and smoothies. Restaurants are adding seasonal ingredients to their menus, such as berries, cucumbers, and leafy greens, to create cool and refreshing meals. Avocado toast, poke bowls, and grilled vegetable platters are just a few summertime favorites.  

Tip: Highlight seasonal ingredients and create colorful dishes to interest customers looking for healthy options.

Grilled and Smoked Flavors

Summertime is linked with outdoor cooking and smoking. Restaurants are enjoying the smokey tastes of grilled meats, veggies, and even sweets. Expect more barbecue-inspired items, such as smoky brisket and charred corn on the cob, as well as grilled peaches with honey.

Tip: Experiment with different marinades and rubs to add unique flavors to your grilled items. Offer a variety of sauces to give customers more choices.

Creative Frozen Treats

Summer is the season for frozen desserts. Expect inventive and gourmet frozen treats. Gourmet ice creams, unique sorbets, and inventive popsicles are gaining popularity. Flavours like as lavender honey, matcha green tea, and mango chili.

Restaurants and suppliers are launching a new summer flavors, including basil lemon sorbet, coconut milk popsicles, and dark chocolate with sea salt.  

Tip: Use social media to showoff your creative frozen treats. Eye-catching photos and reels will bring in customers looking for something new and refreshing.

Farm-to-Table Freshness

Fresh, locally sourced ingredients are a popular trend in farm-to-table cuisine. Restaurants are promoting seasonal vegetables from surrounding farms, resulting in more fresh and delicious meals. A farm-to-table restaurant serves a summer menu that highlights the best of local products.

Tip: Partner up with local farms and markets to source fresh ingredients. Promote your commitment to local sourcing in your menus and marketing to bring in eco-conscious customers.

Interactive Dining Experiences.

Summer is an ideal season for participatory and enjoyable eating experiences. Restaurants are setting up build-your-own food stations and DIY kits, allowing customers to assemble their own meals or sweets. A casual eating establishment puts up a "build-your-own" pizza station, where customers can select their favorite toppings and watch their pizzas bake. It's a fun way to eat and personalize your meal.

Tip: Make your dining experience interactive by incorporating interactive elements. Offer DIY kits or cooking classes to engage customers and create memorable experiences.

Summer is full of exciting food trends, from light and healthy dishes to fun frozen treats and interactive dining. Summer dining can be made memorable for customers by embracing these trends.